Who we are
CRAFTIQUE HUB is a project of MERAAS (मिरास) HERITAGE FOUNDATION.
Meraas Heritage is a Non Profit Organization registered in India formed with an aim to Preserve, Promote & Innovate Heritage crafts.
Our Objectives at मिरास
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To revive any traditional craft that is extinct or near extinction by providing financial, technical and marketing support to existing or prospective artists.
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To bring technological, commercial and financial advancement among artisans for self-reliance in changing market conditions.
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To create marketing linkages for Artisans allowing them to showcase and sell their creations to a broader audience.
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To advocate documentation and promotion of heritage crafts on national and international platform so as to conserve tradition and provide sustainable future development.
How we began
The founding idea was ignited by our passion for handmade, sustainable goods amidst a space dominated by machine-made, synthetic products. It all began with delving into the vast realm of handicraft heritage and realizing that truly understanding these craft forms requires more than just purchasing them from a marketplace; the essence lies in discovering the riches of native craftsmanship at the source, immersing in a journey that will yield not just artifacts, but also a tapestry of memories, experiences, and native stories. As we immersed ourselves more we discovered the vast potential of bringing diverse stakeholders together and adding value to the entire art ecosystem, aiming to preserve, promote and innovate it.
Our Philosophy
Our philosophy is rooted in a profound appreciation for art, culture, and craftsmanship. It places a strong emphasis on conserving the authenticity and uniqueness of handicrafts while championing the artisans behind them. We believe that safeguarding the handmade heritage involves improving collaborative experience between artisans and art enthusiasts, so as to fosters a sense of community and shared artistic exploration. Also, our philosophy of bridging the gap between traditional and contemporary relevance is to ensure that these art forms continue to thrive and resonate with today's audience.
What we do
Craft Tours
Our journey to experience craft at source and curate authentic and unique handicrafts, serves as the foundation of these exquisitely designed Craft Tours. These tours are designed to provide individuals with direct exposure to art forms that align with their passions, fostering a deeper connection to artistic traditions and heritage. These tours also give us and our participants unique opportunity to experience craft formation in its own unique microcosm.
Collaborations
Our Collaboration platform is aimed at engaging in collaborative design innovation and product development to modernize traditional art and craft, making them relevant and appealing in today's context. Our Projects include Cross Craft Collaborations, Digital Design Lab, Home essentials made with sustainable Heritage crafts etc.
Marketplace
Our commitment to provide a global platform for heritage handmade crafts justifies the array of products we present. Despite the variety in their origins and forms; Heritage and Sustainability serve as the foundation for all our offerings. Our Collection is a craft repository with categories ranging from 'craft in its purest form' to 'crafts developed through collaboration' to 'our own brands'.
Workshops & Training
These includes our social responsibility initiative Kalāprabha to provide vocational training to underprivileged aspiring artists in Heritage craft and Heritage Impression that provides individuals unique opportunity to visit, understand & learn heritage crafts at their origin. Apart from this out Craft Tours can be customized to include a Hands on Training session. Contact us to know more.
Who we serve
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Generational Artists dedicated to preserving and advancing heritage crafts.
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Contemporary Artists seeking innovation through creative experimentation.
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Travel enthusiasts looking for meaningful Travel experiences.
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Art lovers & collectors looking for authentic, unique, handmade heritage.
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Businesses that prioritize heritage and sustainability, looking to establish B2B partnerships.
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Aspiring Artists, Design/Photography/Art Students eager to explore heritage crafts.
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Educational Institutes aiming to enrich their students' experiences through diverse cultural engagements.
Our Mission:
To build a resilient and empowered heritage art community by improving engagement, expanding market opportunities, and driving innovation, all while preserving the core values of culture and heritage.
Our Vision
To foster a society where all facets of the art ecosystem converge. Our vision is to create an environment where artisans can find pride and confidence in their craft, and where art enthusiasts have the perfect avenue to appreciate and comprehend the rich tapestry of artistic legacies.